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Questions # 51:

Innovation Kits are an activity where people from across the organization are provided with carefully-designed starter kits containing certain paraphernalia intended to serve as thought-starters, which the individuals are then challenged to use to spark innovative new thinking around a particular business challenge, and to consider how the different pieces and parts can be recombined in novel ways to generate innovative new opportunities for the business, all of which end up being fodder for the Innovation Funnel.

Select one correct answer from the list:

Options:

A.

Ideation Bundles

B.

Imagination Care Packages

C.

Innovation Kits

D.

Creativity Starter Packs

Expert Solution
Questions # 52:

Design Thinking forces us to "think like a designer" in that it has us constantly in search of better insights.

Select one correct answer from the list:

Options:

A.

More creative ideas

B.

Design solutions

C.

Better insights

D.

New patterns

Expert Solution
Questions # 53:

In the long run, what is more expensive than innovating?

Select one correct answer from the list:

Options:

A.

Not controlling your costs

B.

Issuing stockholder dividends that are too large

C.

Not innovating

D.

Marketing too many brands

Expert Solution
Questions # 54:

Hard Research generally consists of two areas, namely Technology Research & Development and Intellectual Property Research.

Select one correct answer from the list:

Options:

A.

Theoretical Science and Journal Publication

B.

Scientific Discovery and Engineering Design

C.

Technology Research & Development and Intellectual Property Research

D.

Psychology Research & Development and Real Property Research

Questions # 55:

Build to Compare is one of the 12 Purposes of Prototyping in which we build prototypes to undertake comparative benchmarking between proposed new solutions and existing solutions, so that we can figure out how to solve our customer’s problem better.

Select one correct answer from the list:

Options:

A.

Build to Empathize

B.

Build to Decide

C.

Build to Learn

D.

Build to Compare

Questions # 56:

In the second major step of the Design Thinking process, the activity associated with " Empathize " is what?

Select one correct answer from the list

Options:

A.

Testing hypotheses.

B.

Prototyping new ideas.

C.

Developing hypotheses.

D.

Running business experiments.

Questions # 57:

Design Research focuses on the interactions between people and things so that we can better understand the interfaces between them and how they are used, and thus design our offerings to optimize the user experience.

Select one correct answer from the list:

Options:

A.

The interactions between people and things

B.

The interactions between different things

C.

The interactions between different people

D.

How things that people never see operate in the background

Questions # 58:

A cardinal rule for Project Leaders leading their teams in needfinding is to never pursue a technology for the sake of technology. Why is this? "

Select one correct answer from the list:

Options:

A.

The technology may not work.

B.

They must first ensure it is as cost-effective as their competitors ' technology.

C.

There may not now or ever be a market need for that technology.

D.

There may be an even better technology waiting just around the corner.

Questions # 59:

The second step for projects in the Front End is for the team to engage in further exploration and discovery work. This is aimed at gaining additional insights into both the problem space and the solution space they are dealing with.

Select one correct answer from the list:

Options:

A.

Engage in further ideation and design work

B.

Engage in crowdsourcing to uncover external insights

C.

Engage in further study of the business’ capabilities

D.

Engage in further exploration and discovery work

Questions # 60:

Because " The Planner " will coordinate the production and delivery of a new offering, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

Options:

A.

The Back End

B.

The Front End

C.

The Mid Zone

D.

All phases

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