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Questions # 1:

A cross disciplinary team is starting a new design initiative for Cloud Kicks, and the strategy

designer is loading the effort.

What is one way to increase the team's psychological safety to encourage productive collaboration?

Options:

A.

Ask everyone to share a personal experience.

B.

Ask everyone their expected level of project involvement.

C.

Ask everyone to introduce themselves via title and greatest success

Expert Solution
Questions # 2:

A strategy designer leading a UX team needs to articulate their team's purpose and value to the rest of the company. The designer decides to create visionstatements using a collaborative, research-backed process to increase team members' understanding and alignment of UX efforts.

What should be the steps taken to achieve this goal?

Options:

A.

Hypothesize, Empathize, Optimize

B.

Define, Design, Deploy

C.

Gather, Envision, Plan

Expert Solution
Questions # 3:

A project team led by a strategy designer has just facilitated 3 weeks of user research.

What should thev do to identify kev insights?

Options:

A.

Plot insights on a 2x2 diagram of effort and impact, and align with stakeholders.

B.

Ask each team member to create insights based on their expertise and support with collected quotes.

C.

As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.

Expert Solution
Questions # 4:

Cloud Kicks (CX) has spent several months working to align the entire company around a

vision based on inclusivity in the digital age. Because this project will span several years, the design

team is concerned the vision will eventually be lost.

What should CK do to maintain the vision and create transformative change?

Options:

A.

Align the vision to current industry trends.

B.

Continuously align business goals to the vision.

C.

Realize the vision must be driven by business goals.

Expert Solution
Questions # 5:

Cloud Kicks (CK) has developed a successful commerce solution for its customers in the

health space o creation of an artificial intelligence (AI)-based recommendation engine. There are

privacy concerns.

What should astrategy designer suggest that would provide a focus on AI concerns?

Options:

A.

Publish a publicly accessible set of ethical principles and guides

B.

Create a focus group among internal stakeholders to advocate consideration of bias.

C.

Evaluate multiple AI vendors with commerce solutions that must be ethical.

Expert Solution
Questions # 6:

A tech company that specializes in mobile app development is looking to innovate and launch a new app that helps users managetheir mental health. The company’s target audience is young adults aged 18-35.

What externa! factor might impact the strategy for this development?

Options:

A.

HIPAA regulations

8. Customer adoption

B.

Push notifications

Expert Solution
Questions # 7:

project team at Cloud Kicks framed this design challenge: "How might we help our customers amidst supply chain interruptions?

What information is missing that belongsin all well-written challenge statements?

Options:

A.

The persona being designed for

B.

The desired outcome

C.

The hypothesis for the solution

Expert Solution
Questions # 8:

Cloud Kicks' design team learns of the desire for sustainable materials while co-creating

personalization concepts with their West Coast influencers. Which method should the team use

improve feasibility of this concept direction?

Options:

A.

Create a functional prototype.

B.

Run a cost benefit analysis.

C.

Review and align with company V2MOM

Expert Solution
Questions # 9:

The strategy designer at Cloud Kicks has worked with the developmentteam to create a

cross-cloud 360 prototype based on a concept to create a better customer experience and help dive

revenue.

What should the designer produce to get buy-in from the business stakeholders?

Options:

A.

Business user flow and journey map

B.

Business case and roadmap

C.

Business metrics and ROI map

Expert Solution
Questions # 10:

Cloud Kicks has expanded its business recently by offering customizable footwear and the ability to price bv customer. Along with Sales Cloud, they are looking into additional product options that would help sales reps configure their orders easily.

Which Salesforce product should be considered for this business need?

Options:

A.

Revenue Cloud

B.

Commerce Cloud

C.

Marketing Cloud

Expert Solution
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