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Questions # 21:

A newly formed design team at Cloud Kicks is concerned their work will suffer if they are not better aligned.

Which tool should a strategy designer recommend for the team to begin alignment7

Options:

A.

Brainstorm

B.

Team agreement

C.

Consequence Scanning workshop

Expert Solution
Questions # 22:

Cloud Kicks has a complex manufacturing process that allows several factoriesto contribute to the production of a custom footwear order. The

design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers.

Which approach should the team use?

Options:

A.

Business process modeling

B.

Jobs to Be Done framework

C.

Customer journey mapping

Expert Solution
Questions # 23:

A financial technology company develops an app for wealth management firms and receives initial success upon launch.

Which metric should be used to measure the longevity of the product and long-term growth potential?

Options:

A.

Annual app downloads

B.

Customer retention rate

C.

App sales over time

Expert Solution
Questions # 24:

A strategy designer creates a bridge from the project vision to product development through prioritization.

Which factor should be considered to minimize cost and maximize value?

Options:

A.

Usability

B.

Velocity

C.

Effort

Expert Solution
Questions # 25:

Customer service surveys and user feedback reveal Cloud Kicks' users desire new features onthe

sales platform How should the strategy designer collaborate with the UX designer to ensure those

features are both viable and feasible?

Options:

A.

Co-create a journey map with users

B.

Identify user quotes to make the case.

C.

Align design implications to business goals.

Expert Solution
Questions # 26:

Cloud Kicks (CK) is a company of operational excellence However, CK has a hard time

bringing innovative ideas to market, because investing In unproven tactics seems risky to its leaders

who are used to making decisions based on metrics.

Which approach should a strategy designer take when presenting a new product vision to this group?

Options:

A.

Run qualitative user research on the product vision and share key feedback with stakeholders.

B.

Conduct a competitive analysis of other products in the same market as the product vision.

C.

Identify the biggest questions about the product vision and collect data on prototypes.

Expert Solution
Questions # 27:

A strategy designer collaborated with the product design team at Cloud kicks and is now

coming to the end of their discovery. Which technique should be used to frame thedesign challenge

on the right problems?

Options:

A.

Design "For an optimal experience..." questions.

B.

Construct "How might we..." questions.

C.

Create "As a user, I should..." questions.

Expert Solution
Questions # 28:

At a 15-person stakeholder workshop, the Cloud Kicks’ design team shared three strategic opportunities and discussed the insights that led tothem. They were well-received, and the leaders looked pleased. The design team then led a brainstorm on each opportunity.

What is the reason the strategy designer should recommend dot voting at this point?

Options:

A.

Dot voting is the fastest way to prioritize and make decisions.

B.

Dot voting focuses conversation on a few ideas with the most importance to the group,

C.

Dot voting lets everyone know what the leaders believe to be the right answers.

Expert Solution
Questions # 29:

Claud Kicks (CK) wants to launch a new application that change the processes and operating

procedures within the organization propose a rollout of the new application, CK's design team plans

on building and testing a Minimum Viable Product (MVP).

Which outcome should the team focus on when defining the MVP?

Options:

A.

Testing an outline of all features and possibilities of the product.

B.

Validating or invalidating the essential featuresof the product.

C.

Assessing essential features of the product with a large group of users.

Expert Solution
Questions # 30:

A health and wellness company wants to create a 10-year vision for its business. Which

external context for innovation is the least risky trend to influence the company's strategy?

Options:

A.

Market shift:The stability of the economy and consumers buying power in the next 10 years

B.

Perception shift: Feelings toward the efficacy of wellness products in the next 10 years

C.

Demographic shift: Number of affluent and educated young professionals in the U.S.in the next

10 years

Expert Solution
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