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Questions # 41:

An online retailer developing a new sales strategy that releases a new, limited time

promotion every 10 minutes to keep shoppers engaged.

The retailer's strategy designer has concerns that the promotion falls into an ethical risk zone around

addiction.

Which strategy should be used to bring potential issues to light?

Options:

A.

Design a workshop for the team to slow down and think through the potential consequences of

the strategy to uncover stakeholder perspectives.

B.

Release the project as intended knowing customer feedback will force the concerns to be

addressed later.

C.

Create a provocative presentation showing how strategies like these will lead to unhealthy

shopping behaviors, and send it to leadership.

Expert Solution
Questions # 42:

The design team at Cloud Kicks used qualitative research to uncover an opportunity to create a new line of sustainable footwear.

What should the strategy designer do to build a shared understanding and agreement among business leaders to move forward with this new initiative7

Options:

A.

Select the most senior stakeholder's goal as a path forward.

B.

Share customer needs and tie them to business goals.

C.

Complete a competitive analysis collaboratively in a workshop.

Expert Solution
Questions # 43:

A pilot program for drone-delivered footwear reveals that while customers like the idea of this service, the cost of delivering it outweighs the price customers are willing to pay.

Which criterion is not being met?

Options:

A.

Desirability

B.

Feasibility

C.

Viability

Expert Solution
Questions # 44:

Cloud Kicks (CK) understands that all members of its cross-functional remote team can contribute to the design of a product through collaborative activities.

Which tools should CK use while conducting the next synchronous journey mapping session?

Options:

A.

Design creation tools

B.

Whiteboarding tools

C.

Presentation tools

Expert Solution
Questions # 45:

A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations andwrote the design challenge statement.

Which option reflects the format of the design challenge statement"?

Options:

A.

As a user, I want to see trending support resources upon the first login to customer support so I can save my time.

B.

Unify platforms and centralize support operations to save customers time and reduce business costs.

C.

How might we save our existing customers time by preemptively serving the info they need to deflect the customer support calls.

Expert Solution
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