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Questions # 31:

Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical.

Which approach should the strategy designer take to get the developer's support?

Options:

A.

Persuade the developer's boss and product manager to lend their support to the project, and the developer will likely come around.

B.

Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.

C.

Create a persuasive story about the concept focusing on what the developer cares about and using their language.

Expert Solution
Questions # 32:

Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.

What should their strategy designer explore to increase market share?

Options:

A.

Deepening customer engagement

B.

Diversifying product offerings

C.

Reinvesting in existing products

Expert Solution
Questions # 33:

A strategy designer is pitching a vision presentation to their customer's lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line.

Which strategy should the designer employ to communicate the vision?

Options:

A.

Ask each team member to present a few slides to signal the presentation is the result of many people's ideas and consensus.

B.

Ask the customer to participate in the presentation pitch the vision to their lead to signal buy-i and shared ownership of the project work.

C.

Ask a master presenter to stand in on the project and deliver the vision; they know how to sway any hesitant executive

Expert Solution
Questions # 34:

The design team at Cloud Kicks has designed a desirable solution for customers that is viable to the company's business model. The strategy designer on the team now needs to determine the feasibility of the solution.

Which three main areas should be focused on to assess feasibility?

Options:

A.

User desirability, company viability, and deployment stability

B.

Distribution channels, capabilities, and potential partners

C.

Business ROI, data analytics, and customer engagement

Expert Solution
Questions # 35:

During requirements discovery for a new mobile app for Cloud Kicks, different business

units are proposing conflicting requirements for some of the key use cases. which methodology

should be used to resolve conflicts and promote consensus?

Options:

A.

Journey Mapping

B.

SWOT Analysis

C.

PrioritizationMatrix

Expert Solution
Questions # 36:

A project team at Cloud Kicks is underpressure to solve customer supply chain issues across multiple locations. The strategy designer proposes they do some analogous research.

What should the team look to study?

Options:

A.

An organization outside of their industry that has solved unique but similarproblems

B.

A creative setting outside of their office that provides more inspiration and activity

C.

complex system that their customers have experienced navigating successfully.

Expert Solution
Questions # 37:

A startup company that develops machine learning tools that track the performance of

carbon dioxide and wants enforce perception validity of its data. The company starts by developing a

need statement and a challenge statement.

What is the communality between the two statements?

Options:

A.

Both are solution free statements

B.

Both are tactics intended to solve problem

C.

Both explain the scope of possible solution.

Expert Solution
Questions # 38:

As part of Cloud Kicks' new self-service strategy, researchers want tocollect personally identifiable information to share in an aggregate format.

Which considerations should a strategy designer share*?

Options:

A.

Applicable privacy acts

B.

Globally-accepted privacy act

C.

Cookie consent requirements

Expert Solution
Questions # 39:

Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots?

Which metric should define a successful transformation outcome?

Options:

A.

Increased goal completion rate

B.

Increased human takeoverrate

C.

Decreased length of support calls

Expert Solution
Questions # 40:

A strategy designer is facilitating a cross-functional critique on a concept for their company’s new loyalty program.

What should the designer do to ensure all voices are heard, regardless of position?

Options:

A.

Only collect written feedback from these who are comfortable providing it.

B.

Hold separate critiques so everyone feels comfortable speaking.

C.

Use a round-robin format, where everyone can share equally.

Expert Solution
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