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  5. Salesforce Certified Pardot Specialist (WI24) Questions and Answers

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Questions # 1:

How can a Prospects score be changed?

Options:

A.

Segmentation rule

B.

Profile

C.

Completion Actions

D.

Manually

Expert Solution
Questions # 2:

Which of the following can "unmatch" prospects?

Options:

A.

Automation Rules

B.

Dynamic Lists

C.

Segmentation Rules

Expert Solution
Questions # 3:

What factors are involved with and determine email deliverability?

(Choose 2)

Options:

A.

Sender Policy Framework (SPF)

B.

Domain Keys

C.

Sender ID

D.

Whitelist

E.

CAN-SPAM

Expert Solution
Questions # 4:

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?

Options:

A.

Pardot only shows this information on the lead record.

B.

Once converted, this information shows on the account record and not the contact.

C.

The administrator needs to create lookup fields on the contact to see this from the lead.

D.

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Expert Solution
Questions # 5:

What is the baseline grade assigned to a prospect?

Options:

A.

C

B.

D

C.

B

D.

A

Expert Solution
Questions # 6:

A user needs to be able to import and export lists. What user role do you give them?

Options:

A.

Marketing

B.

Sales Manager

C.

Sales

D.

None of the above

Expert Solution
Questions # 7:

What report allows you to see how successful or active a form has been on your site?

Options:

A.

Campaign reports

B.

Landing Page reports

C.

Form reports

D.

Conversion reports

E.

None of the abovec

Expert Solution
Questions # 8:

Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Options:

A.

Total submissions

B.

Unique submissions

C.

Conversions

D.

unique clicks

Expert Solution
Questions # 9:

Which two capabilities are true for completion actions? Choose 2 answers

Options:

A.

Completion actions are applied retroactively.

B.

Completion actions apply to both visitors and prospects

C.

Completion actions cannot be applied directly on a landing page.

D.

Completion actions do not execute on image file downloads

Expert Solution
Questions # 10:

The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

Options:

A.

The prospect will receive the email Monday.

B.

The prospect will receive the email Friday.

C.

The prospect will receive the email Tuesday.

D.

The prospect will receive the email Saturday.

Expert Solution
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