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Viewing questions 41-50 out of questions
Questions # 41:

LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

Once connected campaigns have been enabled, what approach should be recommended?

Options:

A.

Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign >

Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

B.

Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two

child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

C.

Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and

create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

D.

Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Expert Solution
Questions # 42:

A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.

What could be the issue?

Options:

A.

The landing page on a browser with the cookies cleared was not tested.

B.

The same layout template on both the form and the landing page was not used.

C.

The %%content%% variable tag in the layout template code was missing.

D.

The form HTML embed code in the layout template code was not used.

Expert Solution
Questions # 43:

LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

Options:

A.

Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

B.

Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

C.

Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

D.

Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

Expert Solution
Questions # 44:

LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.

What method should be used to only add valid email addresses to their list moving forward?

Options:

A.

Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

B.

Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

C.

Edit the completion action on the form to only add to the list if the email address is valid.

D.

Use the list to send a permission pass email and remove all hard bounces.

Expert Solution
Questions # 45:

Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?

Choose 2 answers

Options:

A.

Assign prospects to an existing user

B.

Create new custom fields and populate field values

C.

Permanently delete prospects

D.

Undelete matching prospects from the Recycle Bin

Expert Solution
Questions # 46:

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.

Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?

Choose 2 answers

Options:

A.

Associate visitor activity to a prospect on form submission.

B.

Track the prospect's click path through the website's content.

C.

Capture complete demographic information about an anonymous visitor.

D.

Trigger page actions to occur when a prospect visits a certain URL.

Expert Solution
Questions # 47:

How many Engagement Programs can run at one time

Options:

A.

Always 100

B.

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

C.

Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

D.

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

Expert Solution
Questions # 48:

Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

Options:

A.

Test list

B.

Static list

C.

Static list or Dynamic, both list can be used

D.

Dynamic list

Expert Solution
Questions # 49:

What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

Options:

A.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

B.

PI Enable explicit bot protecting using reCAPTCHA

C.

Include "Not you?" link to allow visitors to reset the form

D.

Disable autoresponder emails on this form

Expert Solution
Questions # 50:

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

Options:

A.

Define default mail merge values for fields

B.

Use HML conditional logic statements

C.

Use HML merge field modifiers

D.

Define page actions to replace field values

Expert Solution
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