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  5. Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

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Questions # 71:

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?

Choose 2 answers

Options:

A.

Make a suppression list for the program.

B.

Make a repeating engagement program.

C.

Make a recipient list for the program.

D.

Make a segmentation rule for the program.

Expert Solution
Questions # 72:

LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.

Which sequence of events would meet their goal?

Options:

A.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"

B.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion

Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

C.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" >

Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder

email"

D.

Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead

of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND

"Adjust score :: +10" to the Form

Expert Solution
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