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Viewing questions 11-20 out of questions
Questions # 11:

What is true about custom redirects? [Choose two answers]

Options:

A.

When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.

B.

Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.

C.

When a visitor converts to a prospect completion actions on a custom redirect will trigger

D.

Custom redirects are great for linking to files or pages you do not host.

Expert Solution
Questions # 12:

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two

versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

Options:

A.

Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin

B.

Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

C.

Marketing Cloud Account Engagement will give you content ideas for each landing page.

D.

Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

Expert Solution
Questions # 13:

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

Options:

A.

Create a new automation rule.

B.

Create a new segmentation rule.

C.

Add a completion action to the form the prospects completed to register for the webinar.

D.

Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

Expert Solution
Questions # 14:

How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

Options:

A.

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

B.

Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

C.

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by

navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

D.

Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

Expert Solution
Questions # 15:

LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).

How should this be configured?

Options:

A.

Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.

B.

Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.

C.

Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

D.

Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

Expert Solution
Questions # 16:

There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

Options:

A.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

B.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

C.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

D.

Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Expert Solution
Questions # 17:

LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

Options:

A.

Monitor no of visitors, social post enagements and natural search reports month over month

B.

Monitor no of visitors, form conversion and email click-through rate reports month over month

C.

Monitor no of prospects, social post enagements and paid search reports month over month

D.

Monitor no of prospects, form submission and email open rate reports month over month

Expert Solution
Questions # 18:

"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.

What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

Options:

A.

The prospect is marked as do not email

B.

The prospect is marked as opted out

C.

The prospect is unassigned from its user

D.

The prospect is sent to the recycle bin

Expert Solution
Questions # 19:

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

Options:

A.

Import all prospect data and create a suppression list.

B.

Import only the list of mailable prospects in Marketing Cloud Account Engagement.

C.

Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

D.

Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.

Expert Solution
Questions # 20:

How many scheduled Engagement Programs is it possible to have

Options:

A.

5

B.

3

C.

10

D.

15

Expert Solution
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