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  5. Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

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Viewing page 6 out of 8 pages
Viewing questions 51-60 out of questions
Questions # 51:

LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.

Which two strategies for gating content should ensure real prospects are the ones accessing the content?

Choose 2 answers

Options:

A.

Prospects with invalid emails are sent an autoresponder requesting email verification.

B.

Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

C.

Using the data format drop-down, set the email validation option at the form level.

D.

Send the content via an autoresponder email with a link to download the content.

Expert Solution
Questions # 52:

With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

Options:

A.

Click Through rate

B.

Email Complain Rate

C.

HTML Open Rate

D.

Spam complaints.

Expert Solution
Questions # 53:

LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.

What action should they take to successfully complete the migration?

Options:

A.

Include prospect activity history from Account B in their prospect import if they want to retain it.

B.

Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.

C.

Export existing custom field mappings to import desired fields into Account A.

D.

Manually rebuild any automations built in Account B in Account A.

Expert Solution
Questions # 54:

How are prospect that have started a wait step impacted when an entire engagement program is paused?

Options:

A.

They will NOT continue to progress through the wait step and

once the engagement program is resumed the wait step will start where it left off.

B.

They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

C.

They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

D.

They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

Expert Solution
Questions # 55:

LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

Options:

A.

Send the least targeted content first, followed by more targeted content

B.

Send five emails exactly seven days apart, without any following steps

C.

Send emails using dynamic content based on prospect account fields

D.

Send highly targeted content first, followed by less targeted content

Expert Solution
Questions # 56:

How many Scoring Categories is it possible to create

Options:

A.

25

B.

100

C.

15

D.

50

Expert Solution
Questions # 57:

Select three available Marketing Cloud Account Engagement Editions

Options:

A.

Marketing Cloud Account Engagement Growth

B.

Marketing Cloud Account Engagement Plus

C.

Marketing Cloud Account Engagement Professional

D.

Marketing Cloud Account Engagement Advanced

E.

Marketing Cloud Account Engagement Ultimate

F.

Marketing Cloud Account Engagement Standard

Expert Solution
Questions # 58:

Select Assets that allow to Adjust prospects score

Options:

A.

Automation Rules

B.

Segmentation Rules

C.

PI Completion Actions

D.

Engagement Programs

E.

Tables

Expert Solution
Questions # 59:

If someone opt-out's do we need to delete this Prospect record?

Options:

A.

Yes, it is restricted by law

B.

False. It is restricted by law not to email them, but we still can track the activity

Expert Solution
Questions # 60:

Select all available User Email Preferences

Options:

A.

Send daily prospect activity emails (for my prospects)

B.

Send daily prospect activity emails (for all prospects)

C.

Send daily prospect assignment emails

D.

Send daily visitor activity emails

E.

Send an email when a prospect is assigned

F.

Send starred prospect activity alerts

G.

Send weekly search marketing email (sent on Mondays)

Expert Solution
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Viewing questions 51-60 out of questions