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  5. Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Questions and Answers

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Viewing page 7 out of 8 pages
Viewing questions 61-70 out of questions
Questions # 61:

What is true about Dynamic Content? [Choose three answers]

Options:

A.

You can add up to 25 variations of content

B.

You can base variations on Scoring Categories

C.

You can add dynamic content to web pages

D.

You can use dynamic content in subject lines

Expert Solution
Questions # 62:

LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.

Which assignment workflow would meet these requirements?

Options:

A.

Add form completion actions to first assign to the user and then to create a Salesforce task.

B.

Add form completion actions to first assign to the assigned user and then to notify the user.

C.

Add form completion actions to add to the engagement studio program and notify the assigned user.

D.

Add form completion actions to send customized email with a call reminder to the sales user.

Expert Solution
Questions # 63:

"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.

They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.

What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?

Choose 2 answers

Options:

A.

Filter existing prospect records to see which custom fields have the most data.

B.

Review existing forms and landing pages to understand what data needs to be collected.

C.

Ask their accounting team to review and select the five most helpful fields.

D.

Pull a report of the data they intend to use for segmentation purposes.

Expert Solution
Questions # 64:

LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.

Why would this happen?

Options:

A.

The prospects were set to "true" for opted out and set to "false" for do not email.

B.

The prospects were on a suppression list used on the operational list email send.

C.

The prospects are opted out of the list used on the operational list email send.

D.

The prospects were set to "false" for opted out and set to "true" for do not email.

Expert Solution
Questions # 65:

LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.

Which two benefits of email authentication should be discussed with the IT manag

Choose 2 answers

Options:

A.

Authentication provides legal protection against email abuse complaints.

B.

Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.

C.

Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.

D.

Authentication ensures the company's sending IP will not appear on blocklists.

Expert Solution
Questions # 66:

Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

Options:

A.

The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement

B.

The ability to use existing complex Salesforce lead routing processes

C.

The ability to assign prospects via automation instead of manually

D.

The ability to assign prospects based on specific criteria being met

Expert Solution
Questions # 67:

An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

Options:

A.

Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

B.

Run an automation rule based on the Marketing Cloud Account Engagement campaign

C.

Look for the original list based on the Marketing Cloud Account Engagement campaign

D.

Run a dynamic list based on the Marketing Cloud Account Engagement campaign

Expert Solution
Questions # 68:

What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

Options:

A.

There must also be a general or specific user as a sender.

B.

The assigned user must be connected through user sync.

C.

The email must also contain assigned user merge fields.

D.

All prospects on the recipient list must be assigned to a user.

Expert Solution
Questions # 69:

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Options:

A.

Send using the form's completion actions.

B.

Send using an automation rule

C.

Use a dynamic list to use as a recipient list on an email send.

D.

Send using a segmentation rule.

Expert Solution
Questions # 70:

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

Options:

A.

Segmentation Rule

B.

Completion Action

C.

Dynamic List

D.

Automation Rule

Expert Solution
Viewing page 7 out of 8 pages
Viewing questions 61-70 out of questions