Pre-Summer Special Limited Time 70% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: validbest

Pass the Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Questions and answers with ValidTests

Exam Marketing-Cloud-Account-Engagement-Consultant All Questions
Exam Marketing-Cloud-Account-Engagement-Consultant Premium Access

View all detail and faqs for the Marketing-Cloud-Account-Engagement-Consultant exam

Viewing page 4 out of 8 pages
Viewing questions 31-40 out of questions
Questions # 31:

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.

All new leads from the event should be evenly distributed to their Chicago Sales User Group.

What would be the optimal sequence to meet these requirements?

Options:

A.

Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user"

based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

B.

. A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to

user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"

C.

Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -

Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

Expert Solution
Questions # 32:

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment

prospects who have visited the pricing page. Which automation tool would best achieve this?

Options:

A.

Create a form with a Completion Action to send a pricing sheet.

B.

Create a Dynamic List based on page view to segment automatically

C.

Create a special campaign to track pricing page views.

D.

Create a Page Action set to Tag prospects as having viewed it and add them to a list.

Expert Solution
Questions # 33:

A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

Options:

A.

Campaign send limits

B.

A link to Salesforce Engage training resources

C.

A link to assign licenses and permission sets

D.

A link to download Engage Alerts for Mac

Expert Solution
Questions # 34:

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Options:

A.

Page action

B.

Custom redirect

C.

Completion action

D.

Automation rule

Expert Solution
Questions # 35:

A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.

What import method should be recommended?

Options:

A.

Match records by CRM ID

B.

Match records by Account ID

C.

Match records by fuzzy match rules

D.

Q Match records by email address

Expert Solution
Questions # 36:

Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

Options:

A.

Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.

B.

Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.

C.

Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.

D.

Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.

Expert Solution
Questions # 37:

LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.

What should they do to provide these users access to Marketing Cloud Account Engagement?

Options:

A.

Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

B.

Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

C.

Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

D.

Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

Expert Solution
Questions # 38:

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.

What process would accomplish this in Marketing Cloud Account Engagement?

Options:

A.

Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

B.

Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the

Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient

list on an engagement program

C.

Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case

prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on

an engagement program

D.

Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement

prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Expert Solution
Questions # 39:

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.

What strategy would allow the team to do this?

Options:

A.

Build dynamic lists respectively based off of those form submissions.

B.

Add a form completion action to add prospects to the right Salesforce campaign.

C.

Track downloads in the form reports and build different lists for all submissions.

D.

Add a form completion action to apply a tag with the name of the piece of content.

Expert Solution
Questions # 40:

Which are true about Marketing Cloud Account Engagement Recycle Bin

Options:

A.

Items in the recycle bin don't count toward usage limits

B.

If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign

C.

Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted

D.

A deleted prospect is restored when the Salesforce record it's syncing with is undeleted

E.

Tags are deleted permanently and don't appear in the recycle bin

F.

Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin

G.

Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin

Expert Solution
Viewing page 4 out of 8 pages
Viewing questions 31-40 out of questions